Life OS for Artists01 / Booking CRM
Bookings & requests
From first message to confirmed show: date, fee, rider, contract and payout in one pipeline.
AI: reads booking emails and fills in the details.
A new product by Insider Bern
The back office
of live music.
Life OS for Artists is an AI-assisted workspace for independent DJs, artists and small booking teams. Booking requests, label contacts, gig calendar, invoices and email, in one place. AI does the sorting and drafting. You stay in control.
Status: in developmentNot launched yetBuilt in Bern, Switzerland
◈ Life OS / ArtistsCONCEPT · EXAMPLE DATA
Good morning.
3 things need your OK today
NEW BOOKING REQUEST · FROM EMAILDRAFT READY
Club night, Saturday
AI pulled the details from the promoter's email and drafted a reply. Waiting for your approval.
DateSat · 23:00Feeto confirmCalendarfree ✓
Label follow-ups2 due this week
Invoices & expenses1 unpaid
Next gig logisticsrider missing
Concept illustration · invented example, no real artists, clients or bookings
01 / The problem
Music is the job.
Admin isn't.
Independent artists run a small business on the side: bookings, contracts, label pitches, travel, invoices, taxes. It all lives in DMs, inboxes, spreadsheets and notes apps. Follow-ups slip, fees get lost, and time for music shrinks.
Today
Inbox. WhatsApp. Excel. Notes.
Every booking means the same back-and-forth: date, fee, rider, travel, invoice. We see it from the promoter side at every Insider event we book.
With Life OS
One workspace.
AI does the busywork.
Requests become structured bookings, contacts keep their history, deadlines show up on time, and replies are drafted for you to approve.
02 / What we're building
Built for artists.
End to end.
Six planned modules. These describe the product we're building, not features that are publicly available today.
02 / Network
Labels & industry contacts
Labels, A&R, promoters, venues and agencies, with every pitch and conversation in context.
AI: summarises threads and drafts follow-ups.
03 / Finance
Invoices & expenses
Fees, invoices, receipts and payouts, prepared for your accountant or tax return.
AI: extracts receipts and suggests categories for review.
04 / Planning
Calendar & show logistics
Gigs, holds, travel, set times, tech riders and deadlines on one timeline.
AI: spots clashes and builds the day sheet.
05 / Inbox
Email & communication
Triage show-related mail, never miss a reply, keep tone and terms consistent.
AI: sorts, prioritises and drafts. Never sends on its own.
06 / Releases
Releases & assets
Demos, release plans, press kits and promo assets next to your bookings.
AI: prepares metadata and release checklists.
03 / AI with humans in charge
Claude reads.
You decide.
We plan to build the AI layer of Life OS for Artists on the Claude API by Anthropic. Artist admin is mostly unstructured language: emails, DMs, contracts and riders. That's where a strong language model saves real time.
Status: planned. Claude is not yet integrated into a public artist product.
- 1 · InA promoter emails a booking request.
- 2 · ClaudeExtracts date, venue, fee, set time and rider into a structured booking.
- 3 · ClaudeChecks the calendar, summarises past contact with this promoter, drafts a reply.
- 4 · ArtistReviews, edits and approves. Nothing goes out without a human click.
- 5 · Life OSLogs the deal, sets reminders for contract, invoice and travel.
- Human approval for every outgoing message, contract and payment
- Artist data stays private and is never used for public content
- Finance suggestions are prep for a human, not tax or legal advice
04 / Why us, and how we roll out
Start inside
the industry.
Insider Bern has booked DJs and produced events for more than three years. We know the workflow from the promoter side, and we have a network of local artists to test with.
Phase 1 · Now
Use it ourselves
Build the core on our own private Life OS prototype and test it on Insider's real booking and event work.
Phase 2 · Next
Pilot with artists
Invite DJs and small booking teams from our network, with consent, and measure the time saved on admin.
Phase 3 · If it works
Open it up
Offer Life OS for Artists more broadly to independent artists and small agencies.
Who it's for
Independent DJs and producers, emerging artists, and small booking teams or managers handling a few acts.
Business model (hypothesis)
A monthly subscription per artist or team, to be tested in the pilot. No pricing or customers yet.
Our edge
Built by people who book artists and run events, around the real day-to-day of live music.
Early conversations
Less admin.
More music.
You're a DJ, artist or booker and want to shape the pilot? Or you'd like to collaborate? Write to us.